Assistant Director of Marketing & Sales | Dartmouth College

Hanover, New Hampshire, The Assistant Director of Marketing & Sales is the department’s first dedicated cross-vertical revenue specialist, created to drive meaningful growth across DCARD’s varsity ticketing and recreation memberships and programs. This role leads both the outbound sales function and the integrated marketing strategy that supports it, operating at the intersection of brand, digital, and direct revenue generation. Central to the position is activating cross-selling opportunities that unlock value from DCARD’s combined customer base, converting recreation patrons into varsity event ticket buyers, and varsity fans into recreation programming patrons and members while building the systems, relationships, and campaigns that sustain revenue growth year over year. Direct Sales & Revenue Generation- 35% Integrated Marketing Strategy & Campaign Management- 35% Digital, Social & Content Marketing- 20% Revenue Reporting, Analytics & Planning- 10%   Required Qualifications  Bachelors plus 1-2 year(s) of experience or equivalent combination of education and experience 1-2 years of progressive experience in sports marketing, sales, sponsorship activation, or related revenue-generation roles, preferably in a college/university or professional sports environment. Preferred Qualifications Demonstrated ability to develop and manage multi-channel marketing campaigns from concept through execution. Experience in direct sales, sponsorship activation, or event-based revenue generation. Strong written and verbal communication skills; ability to represent the department with sponsors, community partners, and donors. Analytical skills sufficient to track program performance, interpret revenue data, and generate actionable reports. Proficiency with digital marketing platforms (e.g., Meta Ads Manager, Google Ads, or similar  ESP , and  CRM  tools); familiarity with ticketing or  POS  systems a plus. Commitment to diversity and to serving the needs of a diverse population. Ability to work independently and collaboratively with strong organizational and prioritization skills. Willingness to work evenings, weekends, and game days as required by the athletics calendar; valid driver’s license required.