Director of Marketing & Fan Experience | University of South Carolina Athletics

Columbia, South Carolina, The Director of Marketing & Fan Experience is responsible for developing and executing strategic marketing, fan engagement, and revenue generation initiatives that support the University of South Carolina Athletics Department. This position works to enhance the Gamecock Athletics brand, drive attendance and ticket sales, create meaningful community engagement opportunities, and develop innovative fan experiences that contribute to the department’s overall success. The Director serves as the primary marketing contact for women’s basketball and provides strategic oversight of community outreach initiatives, assigned non-ticketed sports, and revenue-generating events. Additionally, this position supports departmental priorities related to fan development, attendance growth, community engagement, and revenue generation while cultivating relationships that enhance the visibility and impact of Gamecock Athletics throughout the state. The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations. Minimum: Requires a bachelor’s degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience. Preferred: Master’s degree in marketing, sport management, communications, business administration, public relations, or a related field. Experience working in  NCAA  Division I intercollegiate athletics, preferably at the Power Four level. Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders. Experience with budget management, strategic planning, and departmental operations.