Sports Information Director | Adams State University

Alamosa, Colorado, Adams State University is seeking applications for the position of Sports Information Director. The Sports Information Director (SID) serves as the primary architect of the Adams State Athletics brand and the chief storyteller for 20 varsity programs. This role is responsible for the strategic direction of all athletic communications, media relations, digital content, and game-day statistical operations. The SID ensures a cohesive narrative that aligns with University PR goals while elevating the profile of Grizzly student-athletes, coaches, and the Grizzly Club. Specific Responsibilities Strategic Communication & Brand Management Develop and advance key messaging and brand initiatives across all digital, social, print, and video platforms. Collaborate closely with the University Public Relations office to ensure athletic outreach complements the institution's overall strategic plan. Act as the primary gatekeeper in Athletics for University brand standards, copyright, and NCAA/RMAC compliance regarding communications and media usage. Media Relations & Information Directing Serve as the main point of contact for local, regional, and national media outlets. Act as the official representative to the Rocky Mountain Athletic Conference (RMAC) and the NCAA, ensuring timely submission of schedules, results, and award nominations. Proactively solicit and promote student-athlete honors (All-American, All-Conference, Academic awards) to elevate the department's prestige. Maintain accurate historical records, statistics, and files for all 20 varsity sports. Digital Media & Content Creation Direct the daily operations of asugrizzlies.com, including roster management, coach/player bios, and real-time score updates. Curate and execute a high-impact social media strategy across all platforms to drive engagement and brand loyalty. Oversee the creative direction of live video streaming (Hudl/RMAC Network) and produce high-quality promotional content, including highlight videos and student-athlete "spotlight" features. Manage advertising and promotional graphics for the Grizzly Club, including digital signage, virtual event assets, and website partner logos. Game Day & Event Operations Attend all home contests to oversee press facilities, host visiting media, and oversee scoreboard/Daktronics operations. Serve as the primary official statistician for all home events, ensuring accurate reporting to the NCAA and RMAC. Produce professional game programs, previews, recaps, and statistical reports for every athletic event. Lead communication and operational efforts for the annual Hall of Fame Ceremony, Grizzly awards and assist with Grizzly Club donor events. Leadership manage time sheet approval through Workday. Cultivate positive relationships with Adams State Alumni and Grizzly Club members to support the long-term success of the athletic department. Assist the senior athletic administrative staff with general office duties and other projects as assigned. Qualifications Bachelor’s degree in Communications, Journalism, Sports Management, or a related field. Proven professional experience in a Sports Information or Athletic Communications office. Mastery of live-statting software (NCAA LiveStats/Genius), Daktronics systems, and the Hudl broadcast suite. Proficiency in StatCrew, Genius Sports, and Presto Sports for live-game statistical entry. Proficiency in the Adobe Creative Suite, with an emphasis on Photoshop (graphics), InDesign (layout), and Premiere Pro (video editing). Experience managing and updating an athletic department website via a CMS (e.g., SIDEARM Sports). Expertise in Adobe Creative Suite (Photoshop, InDesign, Premiere) and website CMS platforms (e.g., SIDEARM Sports). Operational knowledge of Hudl, Blue Frame Production Truck, vMix, or OBS for live-stream execution. Hands-on experience with Daktronics scoreboard equipment and basic audio/video setups (microphones, mixers, and cameras). Strong working knowledge of NCAA Division II standards, rules, and reporting regulations. Excellent written and verbal communication skills. Demonstrated ability to work effectively with individuals from diverse backgrounds and cultures. Proven ability to manage conflict with tact and maintain professional civility under high-pressure situations. A "team-first" mentality capable of balancing the diverse needs of 20 different varsity programs in a fast-paced DII environment. In addition to salary, Adams State University offers a competitive benefits program including medical, dental, vision, disability insurance, flexible spending accounts, life insurance, and retirement savings plans. For detailed benefits information please visit our Human Resources Benefits Page.